A coastal road at dusk, one car's headlights coming around the point
For destinations and tourism boards

Personalization your destination finally owns.

Verso is the personalization layer for every surface your destination runs — your visitor site, your campaigns, the QR at the cruise terminal or the airport. Visitors plan their trip with you, your hotels and restaurants fund offers on the stops in that plan, and partners pay only when a visitor redeems at their business.

Visitors at a destination welcome counter
Plan your tripStart here

What kind of trip is this?

Long weekend
A week
Day trip
Just looking

The trip is theirs before anyone spends a dollar.

EVERY OFFER SITS ON A STOP
THE VISITOR ALREADY CHOSE
How it works

From a click to a trip they will actually take.

Destinations and tourism boards run this first. Districts, properties, and ships can run the same loop on any surface they already have.

They declare the trip

A visitor answers a few questions: what kind of trip, who is going, what they want, and when. That becomes declared demand your partners can fund.

They get their own plan

The planner returns a stay, a table, and a day. Each stop is a place they picked, so the trip is theirs before anyone spends.

They claim a funded offer

A hotel or restaurant sets the offer: the value, the stop, and who can use it. The visitor reviews it and adds it to Apple Wallet.

They redeem it there

At check-in, at the table, or on the tour, the offer is applied to the bill. The partner who funded it is billed for that redemption.

The offer

It lands in Apple Wallet.

After they claim it, they add the pass to their phone. Spend controls keep it good only at the stop already on the trip. The partner who funded it is billed when they redeem it there.

Apple WalletGoogle Wallet

No wallet? The offer works as a code at redemption.

Morning light on the water outside the hotel
Your tripIssuing

Issuing the offer

•Reserving $40 on the payments rail
·Pass issued. Spend controls attached.
·Delivering to your wallet
Billing

Partner spend that maps to visits.

Hotels and restaurants fund offers against trips that already include them, and are billed only when the visitor redeems on site. Every dollar of partner spend corresponds to an arrival you can count.

See it on the board
Verso · redemption record

A board your partners can use.

Once people have declared a trip, this is where your team and your hotel and restaurant partners work. It shows what visitors typed, which packages that demand can fund, and which offers have been claimed and redeemed at the place.

Thirty minutes is enough to walk it.

If you run a visitor site, a campaign, an influencer program, or a QR in a high-traffic place, we can put this loop on a surface you have and show you the board with your own categories.